Ayaam Frenzy

Audio Reactive Generative Visualization and Augemented Reality Filter

Ayaam Frenzy

Audio Reactive Generative Visualization and Augemented Reality Filter

Project

001

Ayaam

At the 2nd anniversary of Ayaam, the Department of Design fest at IIT Hyderabad, we aimed for a grand celebration. We introduced AR filters for marketing and showcased audio-reactive projection mapping during band performances, creating an immersive experience.

Info

002

Timeline

02 Weeks

Category

Generative Coding

Audio Visualization

Augmented Reality

Tools

Touch Designer

Rhino 3D

Blender

Spark AR

Generative Coding

003

Furball

I started exploring TouchDesigner to create immersive space designs, which sparked my interest in developing sound-reactive visualizations. This experimentation led me to learn generative coding, ultimately resulting in the creation of dynamic backdrops for Ayaam’s band night performance.

Marketing

005

Ayaam Glasses

The transformation of the logo into a captivating spectacle filter was a multi-step process, starting with modeling in Rhino and refining textures in Blender, followed by integration into Spark AR. This innovative filter generated excitement and anticipation before Ayaam’s launch, attracting a wide audience and contributing to the event’s success by drawing in an enthusiastic crowd.

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