Brief
The brief was to design a minimalistic logo inspired by the Ginkgo Leaf, symbolizing resilience, growth, and innovation. Including the text "Next Bharat" and ensuring compatibility with Suzuki branding (Red/Blue or Black/White) while keeping it simple with no more than two colors, and making the text clear and legible.
Outcome
The logo draws inspiration from the Ginkgo leaf, symbolizing growth, resilience, and longevity. Abstracted arrows in a circular formation, reminiscent of Ginkgo leaves, represent innovation and expansion, while the leaves symbolize diversity and collaboration. Subtle curves resemble the Taj Mahal's dome, ensuring global recognition. The enclosed space evokes a blooming flower, aligning with the venture fund's mission. A vibrant yellow palette symbolizes growth and optimism, akin to a sunrise.